How We Work:

A clear framework for building, structuring and scaling affiliate programs, properly.

1.

A pink arrow pointing clockwise in a circular motion.

Construct

We build the program from the ground up, putting the right tracking, attribution and safeguards in place while identifying and removing fraud. This ensures performance is accurate, credible and built on the strongest possible foundation.

2.

A pink arrow pointing downward in a curved shape.

Configure

We design and refine the structure of the program; setting partner mix, commissioning and incentives, while rebalancing where needed to ensure value is aligned with genuine contribution and brand objectives.

3.

Create

We build demand through premium publishers and editorial placements, positioning the brand in environments that influence discovery and consideration. This ensures visibility sits in the right context, driving both awareness and intent amongst audiences.

4.

Compound

We optimise continuously, using data to scale what works and refine the program. This creates a model designed for long-term, sustainable growth - where performance strengthens as the programme matures. Lo/Digital is your affiliate partner.

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Our Services:

Affiliate Program Launch

Full setup and launch of a new affiliate program, including tracking, commissioning, partner onboarding and a strategy tailored to your brand, category and growth objectives.
Affiliate Program Takeover

A structured transition and optimisation of an existing program, focused on improving partner quality, attribution, efficiency and overall channel performance.
Fraud Audit & Review

Specialist analysis of fraudulent activity, misattribution and low-quality partners within your program, with actionable recommendations to protect performance and improve efficiency.
Workshops & Speaking

Industry talks, workshops and educational sessions covering affiliate strategy, fraud prevention, publisher partnerships and performance marketing trends.