About Us
Lo/Digital is a premium affiliate and performance marketing agency specialising in fashion, beauty and lifestyle. Operating at the intersection of affiliate and PR, the agency builds high-quality affiliate programs that create demand as well as convert it - combining strategic publisher partnerships, editorial placements and performance-led thinking to drive credible, sustainable growth.
Built on a deep understanding of how the affiliate channel really works, Lo/Digital helps brands move beyond traditional, lower funnel models. Rather than relying heavily on voucher-led performance, the agency focuses on building balanced, full-funnel programs that drive discovery, consideration and long-term customer value through premium publishers, creators and commerce platforms.
Alongside growth, performance integrity sits at the core of every program. Lo/Digital specialises in identifying fraud, fixing misattribution and removing the structural inefficiencies that distort affiliate performance. Through advanced auditing, partner analysis and ongoing optimisation, programs are kept clean, credible and commercially efficient.
The agency works closely with premium brands globally, delivering tailored affiliate strategies shaped by category, positioning and growth objectives. From program launches and takeovers through to ongoing management and fraud prevention, these programs are designed to scale sustainably while protecting brand equity.
With strong relationships across leading publishers, affiliate networks and commerce platforms, Lo/Digital combines strategic thinking with deep channel expertise, ensuring affiliate functions not just as a conversion channel, but as a true driver of brand visibility, demand and revenue.
Chikay Lo · Founder
Chikay is a leading voice in affiliate and performance marketing, with over 14 years’ experience in digital marketing across luxury e-commerce. She spent more than seven years at Cult Beauty, where she built and scaled the affiliate channel into one of the brand’s most commercially impactful revenue drivers, becoming Rakuten’s top European account.
Her work has been recognised through multiple industry awards, and she holds advisory positions across leading networks and partners including the Affiliate Agency Board, Rakuten and Hello Partner.
Known for her deep technical expertise, Chikay has built a reputation for identifying fraud, fixing misattribution and restructuring programs to reflect genuine value.
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Maria Picornell
With 10 years’ experience in affiliate marketing across brand and agency, Maria specialises in beauty and retail. She is known for her analytical mindset, with a particular focus on uncovering opportunities and identifying fraud within affiliate programs.
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Sara Hald
Sara works across key accounts at Lo/Digital, driving strategic growth and managing partner relationships. Known for her client-first approach, she focuses on building strong partnerships, optimising performance and delivering consistent results in a fast-paced, competitive market.
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Matilde Silva
With a background in fintech and a passion for beauty and fashion, Matilde works across both account and publisher management at Lo/Digital, securing premium placements that balance performance with brand.
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Katrina Ghawi
Katrina’s experience spans both brand marketing and affiliate, bringing a balanced perspective to how performance supports overall brand. With a data-led mindset and a sharp eye for detail, she blends analytical curiosity with creativity.